Bottom Line Blog
“Remarkable” Products to Boost Deposits
At CPG, we call a product ‘compelling’ or ‘remarkable’ if it is addressing a customer need so powerfully and uniquely that the customer is motivated to buy the product without a discount. “Unique” is self-explanatory, in that you are one of the only financial...
Why Women are Positioned to Thrive in a Rapidly Changing Banking Industry
Virginia Bankers Association's Women in Banking Conference Women have unique talents that make them especially capable of leading in this time of great disruption to established business models in banking. Women have long been underrepresented in traditional power...
A Bank Marketers Guide to Justifying a Budget Increase
When important measurements are in place, marketers can take rightful credit for all they have produced, speak the language of bank executives and demonstrate financial value.
What Are Bank Marketers Investing in for 2024?
Following the pandemic, more marketing leaders were asked to justify their expenditures and programs in terms of what tangible results were being generated. The ABA’s July 2023 survey of bank marketers reveals where they are investing more of their marketing budgets,...
Study: Marketing Boosts Deposit and Loan Growth for Community Banks
As banks of all sizes navigate an uncertain economy, marketing budgets are increasingly in the cross hairs. But an analysis of marketing spending by banks with under $2 billion of assets suggests an increase would be the wiser choice for those seeking growth in...
Survey: Knowing What Your Bank Marketing Team Needs the Most
In a recent ABA survey of bank marketers across the country, several trends emerged revealing how bank marketing departments are staffed and managed. The 2023 ABA Marketing Organization Survey was taken by 179 bank marketers between April and May. General economic...
Recent Speaking Engagements
ABA Bank Marketing Conference: "Marketing Leadership: Marketing Budgeting and Staffing" *** Massachusetts Bankers Association's New England Conference: "Tech-Enabled Relationship Banking for the Digital Age" *** Indiana Bankers Annual Convention: "Finance Function's...
Do Banks that Outspend Their Peers on Marketing Grow Faster?
A perennial question for marketers is, how much should we be spending? Community banks have never had the budgetary freedom to spend with reckless abandon, as many fintechs and neobanks did before the capital spigot stopped flowing so freely. So bank marketers tend to...
Tech-Enabled Relationship Banking for the Digital Age
Massachusetts Bankers Association's New England Conference, presented by Mary Beth Sullivan For more information on the New England Conference, click here.
Supercharging Digital Marketing
Here are best practices to get the most out of data-driven digital marketing to boost business and commercial banking sales productivity. There is a revolution occurring in terms of how business and commercial bankers are generating new business. New powerful sources...