A Bank Marketers Guide to Justifying a Budget Increase

When important measurements are in place, marketers can take rightful credit for all they have produced, speak the language of bank executives and demonstrate financial value.

Budgeting and measurement of marketing activities took a front seat as to what bank marketers are focused on in the most recent survey of ABA member’s bank marketing professionals. The survey covered staffing, budgeting, and marketing’s focus for upcoming quarters and was fielded in July 2023.

In this article, we’ll touch on what your marketing budget should be, who influences that spend, and how to go about MORE spend. Many of the trends and ideas covered here were also covered in my colleague Mark Gibson’s presentation at the ABA Bank Marketing Conference in Austin, Texas in September.

What should your marketing budget be? Read the full article on ABA Bank Marketing.