At CPG, we call a product ‘compelling’ or ‘remarkable’ if it is addressing a customer need so powerfully and uniquely that the customer is motivated to buy the product without a discount. “Unique” is self-explanatory, in that you are one of the only financial institutions in your market to offer the product. “Powerful,” “compelling,” or “remarkable” add additional value to the customer. Remarkable products can enable banks to set themselves apart from the competition and reach business and sales objectives.
Examples of remarkable products with features that are powerful or compelling:
Chime Secured Card Credit Builder
Fifth Third Early Access to Paycheck
Liberty Bank Quarter Back Cash Back Debit Rewards
Venmo Teen Account
PNC Virtual Business Cash Flow Insight
Sandy Spring Business and Premier Banking Bundle
Chime Overdraft Protection up to $200
Chase First Banking, High School Banking, College Banking
Regions Cash Management
American Express High Yield Savings
Chase Private Client Checking Bonus
PNC Personal Virtual Wallet
Rocket Money Subscription Control
