Bank Strategy Consultant Team | Capital Performance Group

Mason Trunnell

Digital Marketing and Sales Strategist

Mason Trunnell is a Digital Marketing Strategist for Capital Performance Group. Mason is a DC local and attended the University of Kentucky, receiving his degree in Marketing. Pre-CPG, Mason entered the workforce in the Real Estate world, working with small startups and large corporations on digital marketing and strategic planning.

Mason will support the CPG marketing practice on marketing strategy, campaign design, and other marketing related projects. He prides himself on his team-player mindset and his affinity to help others succeed. He specializes in digital media, content strategy, and client communication. Mason hopes to bring positivity and his fresh outlook to the banking world with CPG.

Outside of work, you can find Mason playing golf, working out, and going to the movies.

Emma Metzler

Consultant

443-966-1889

emetzler@capitalperform.com

Emma is a Consultant and Project Manager for Capital Performance Group. She started as an Analyst with the firm in 2019 after graduating from the University of Maryland (UMD), where she received her B.S. in Finance and participated in a year-long fellowship in Global Consulting. Emma comes to CPG from previous work with Aerotek and various teaching assistant positions/programs within the business school and math departments at UMD.

In her time at CPG, Emma has worked on a variety of projects, including strategic market expansion, branch network optimization, product redesign, strategic plan development, marketing and voice-of-the-customer research, marketing compliance implementation, and creating and designing monthly risk events reports. She also has experience in providing implementation support of new processes and systems, including the use of a new loan origination system where she helped to facilitate project organization, user training, vendor management, documentation of procedures, and change management. Emma has also assisted in assessing the efficiency of a bank’s finance department where she helped to provide strategic recommendations related to the division’s processes and organizational structure. She has also assisted an institution with the review and restructuring of their contact center to improve their organizational efficiency and customer support. On a day-to-day, Emma supports client engagements by conducting research on industry movements, trends, and best practices, as well as analyzing market and company-level data to inform strategic recommendations to clients.

Emma is always ready to take on the next project at CPG, bringing an eye for analytics and problem solving along with her. She aims to work hard and help her team by staying organized, motivated, and efficient.

Emma is a resident to the Washington DC area, and enjoys weekends where she gets to explore the city and all of its hidden gems. Away from CPG, you can find Emma going to live music events with her friends, finding a new trail to hike, or experimenting with tasty new recipes that she finds on the web!

Christina Michelle Bailey

Consulting Associate

415-490-6463

cm@capitalperform.com

Christina Michelle (“CM”) is a Consulting Associate for Capital Performance Group and an experienced and innovative digital sales and marketing leader. CM specializes in content strategy, content marketing, digital and social media, content management systems, digital asset management, growth marketing, partnership development, and marketing operations.

Prior to contracting with CPG, CM lead operational risk management for First Republic Bank’s Marketing Division and served as the Manager of Content Operations for the Bank. She also held senior business development and marketing positions within NBC Universal, and operational roles at Patelco Credit Union and Kauai Community Federal Credit Union.

Trevor Fox

Senior Business Analyst

443-986-1430

tfox@capitalperform.com

Trevor Fox is a senior business analyst for Capital Performance Group. Trevor graduated from the Robert H. Smith School of Business at the University of Maryland with a B.S. in Finance and an Innovo Scholars Consulting program fellowship.

In his time at CPG, Trevor has worked on a variety of strategic market expansion, product redesign, risk management and strategic plan development projects. He provides consultants and senior analysts with industry research, company-specific analysis and data-driven models. Trevor has also worked to create CPG’s Quarterly Banking Report, a look into the financial and stock performance of publicly traded banks each quarter.

Trevor prides himself on the positive energy, leadership, teamwork, and critical thinking skills he brings to a team. He loves to work in team settings, where he can use his creativity and communication capabilities to uplift his teammates and accomplish team goals.

Outside of work, you can find Trevor producing/creating music, watching sports, or grabbing a bite to eat with friends. Born and raised in the beautiful city of Baltimore, MD, Trevor now happily resides in Washington, D.C.

Mary Kay Schneider

Consulting Associate

mkschneider@mkinsights2action.com

Mary Kay is a highly accomplished and results-oriented financial services consultant with demonstrated success in small business, wealth and commercial credit sales, risk management, underwriting, M&A integration, quality assurance, employee and community engagement, and diversity/inclusion. She is a proven leader and effective communicator who develops and engages high-performing teams and builds relationships with a diverse range of internal and external partners and stakeholders. As a strategic thinker and innovative problem solver, she has a strong record of driving growth, increasing productivity, reducing costs, and managing risk.

Prior to working with CPG, Mary Kay served as Executive Vice President and Director of Industry Segmentation at PNC Bank where she founded a national team delivering sales enablement on six targeted industries to a 5000-member sales force spanning the U.S. to enable greater retention, expansion, and acquisition of small business relationships. Prior to that, she held leadership roles in commercial underwriting, credit and retail, wealth and business banking sales management.

Mary Kay received her undergraduate degree from Kent State University and has an MBA from Case Western Reserve University.

Mark Gibson

Senior Consulting Associate

508-322-8146

mark.gibson@capitalperform.com

Mark Gibson has been an innovator and strategic advisor to financial services executives for more than 30 years. Mark leads the Marketing Transformation practice at CPG and supports the focus on designing and implementing strategies for growth and improved profitability.

Mark works closely with Executive Management to help them craft business and customer strategies to achieve superior growth. This work includes strategic planning, customer segmentation, value proposition and product development, brand positioning, marketing and sales campaign integration, marketing spend optimization, and marketing strategy and program effectiveness. Mark’s experience is particularly relevant to enhancing deposit and household growth.

Mark is a thought leader on financial services branding, marketing and performance improvement. He often speaks on topics such as differentiation, marketing ROI, and best practices in U.S. financial services companies, and has recently spoken at both the ABA Bank Marketing Conference and The Financial Brand Forum. He is also a frequent contributor to ABABankMarketing.com and other industry publications.

Ev Phipps

Administrative Manager

202-288-7146

ephipps@capitalperform.com

Ev’s responsibilities include managing the firm’s day-to-day activities and providing administrative support to staff through a variety of tasks related to client deliverables, organization and communication.

Ev provides administrative support by:

Supervising, coordinating and managing office operations.
Assisting the Partners with daily operations, coordinating schedules and making appointments as necessary, carrying out special requests or projects as requested and following through on activities in his/her absence.
Making travel arrangements for the Partners and preparing and submitting travel expense claims for them.
Coordinating and arranging for facilities, equipment, meals, refreshments, etc. for meetings, conferences, and interviews.
Setting up and maintaining effective filing system for proposals, client materials, project files, administrative and operational activities, and vendors.
Answering telephone inquiries regarding various subjects.
Proofing and editing correspondences, presentations, and client proposals.
Performs other tasks as assigned by the firm’s Partners.

Rolland D. Johannsen

Senior Consulting Associate

646-303-3312

rjohannsen@capitalperform.com

Rolland Johannsen has almost 40 years of experience in the financial services industry, both as a senior executive and consultant. Rolland’s consulting work includes strategic planning, merger integration management, retail and small business banking, deposit strategies, and marketing.

Most recently, Rolland was the Executive Vice President of Retail Banking for First National Bank of Omaha, the largest privately held banking company in the United States, where he was responsible for all retail businesses and activities, including consumer banking, mortgage, small business, and marketing. He was also responsible for developing, building and managing FNBO Direct, the company’s nationwide online bank.

Prior to joining First National, Rolland was the Senior Vice President of Consumer Financial Services at JPMorgan Chase in New York. Prior to joining Chase, Rolland was a sought-after consultant to the financial services industry and President of Furash and Company, a Washington D.C. based consultancy specializing in developing actionable strategies for financial services companies. His consulting practice at Furash included providing strategic and tactical advisory services to a large number and broad range of community, regional, and global financial services companies, both within the United States and internationally. His international work included client engagements in Asia, Europe and South America. Additional industry experience included senior management positions at Old Kent Financial (currently Fifth Third) and Society Bank (currently KeyCorp).

Claude A. Hanley

Partner

703-861-8623

chanley@capitalperform.com

Claude is a founder and the Partner of Capital Performance Group. Claude and the CPG team focus on designing and implementing strategies for growth and improved profitability.

Claude leads CPG’s Financial Management and Regulatory Practice areas. In the practice area of financial management, he has worked with financial institutions of all sizes to improve financial performance measurement through the development and implementation of tools such as performance scorecards, profitability and forecasting models, and benchmarks. He has led efficiency audits, designed and conducted enterprise-wide efficiency programs, and conducted process redesign projects. Claude has extensive experience in valuing financial services businesses and has acted as an independent financial advisor to clients in transactions. In the regulatory practice area, Claude has advised clients about how to comply with regulations in the areas of credit risk management and safety and soundness.

He is a frequent contributor to leading industry trade publications including the RMA Journal and the American Banker and he has written on such topics as the appropriate role of the finance group in today’s bank, process redesign, keys to effective strategic planning, the viability of de novo banking, and competitive trends in the financial services industry. Claude is frequently quoted in the financial services press and has served on the faculty of the Stonier Graduate School of Banking. He is a member of the Financial Managers Society which is devoted exclusively to finance, accounting and auditing professionals from community banks, thrifts and credit unions.

Mary Beth Sullivan

Managing Partner

202-422-5261

msullivan@capitalperform.com

Mary Beth Sullivan is the Managing Partner of Capital Performance Group. Mary Beth works closely with Executives and Directors on strategy engagements, helping them to address emerging trends, identify and build new revenue streams, and create efficient operating models to achieve targeted business and financial results. Mary Beth leads the CPG team to deliver Strategy, Marketing, Delivery, Risk, and Finance consulting engagements for banks, credit unions, financial technology companies, and vendors to the industry.

Mary Beth has more than 30 years of experience in banking; she began her career at JPMorgan Chase and has worked with hundreds of financial institutions across the country as an advisor to senior management. CPG partners each year with American Banker to assess industry performance, rank the Top Performing Banks, and analyze the factors driving high performance in the banking industry. Mary Beth has penned articles or been quoted in numerous industry publications including American Banker, ABA Banking Journal, BAI Banking Strategies, The RMA Journal, and LinkedIn. She is a frequent speaker at industry conferences on topics related to driving growth and sustained profitability in today’s changing financial services industry.

Joy Weller

Consulting Associate

jweller@capitalperform.com

Joy Weller is a digital marketing and branding strategist with more than 10 years’ experience at developing and executing innovative plans to drive organizational business goals. She specializes in digital marketing strategy and execution, social media strategy and management, content marketing, and strategic communications.

Joy has worked with brands across a variety of mediums including healthcare, utilities, insurance, and financial institutions, including BECU and Golden 1 Credit Union. She is skilled at evaluating and optimizing the customer lifecycle and specializes at developing and implementing strategies designed to drive successful and measurable outcomes for brands and clients.

Ally Akins

Consultant

301-300-7361

aakins@capitalperform.com

Ally Akins is a Consultant and Project Manager for Capital Performance Group. Ally started as an Analyst with the firm in 2019 after graduating from the University of Maryland Smith School of Business with a double degree in Marketing and Government and Politics. Pre-CPG, Ally worked with nonprofits, the U.S. House of Representatives, and a variety of marketing and political consulting agencies in the DC area.

In her time at CPG, Ally has worked on and led a variety of projects, including strategic planning, product redesign, marketing campaign design, and risk management. She is one of CPG’s main consultants and project managers for the Marketing practice, assisting on projects relating to marketing strategy and planning, product redesign and performance marketing campaigns. Ally specializes in the high-level strategies needed for financial institutions to create powerful marketing results. Ally supports client engagements by conducting research on industry movements, trends, and best practices, analyzing market and company-level data to inform strategic recommendations to clients, and day-to-day project management.

Ally brings energy and an eye for innovation to projects at CPG. Always looking for optimizations in productivity and efficiency, Ally loves to help her team by staying organized, motivated, and ready for the next challenge.

Outside of work, you can find Ally running, swimming, or biking around the DC area.

Shama Patel

Business Analyst

301-312-0560

spatel@capitalperform.com

Shama Patel is a Business Analyst for Capital Performance Group. A recent graduate of the University of Maryland (UMD) with a B.S. in Finance and Information Systems. Shama comes to CPG from previous work with GEICO.

At CPG Shama works on a variety of projects, including strategic market expansion, branch network optimization, product redesign and strategic plan development. She works with the CPG team to create and design monthly risk events reports. Shama helps clients by researching industry trends and best practices to support strategic recommendations to clients. She uses her analytical skills to analyze company-specific and industry new, and economic developments to inform business development activities for the firm. Shama also creates spreadsheet models to quantify the financial impact of business initiatives and the effects of consulting team recommendations.

Shama is always eager to work hard on a project at CPG, bringing an eye for organization along with her. She loves to take any opportunity to learn from her team, and help them in any way possible.

Charlotte Anderson

Senior Consulting Associate

717-850-8811

canderson@capitalperform.com

Charlotte Anderson is a senior consulting associate with more than 30 years of results-driven leadership and operational experience in the banking industry in addition to being an Executive and Leadership coach. Charlotte held a variety of leadership and management positions most recently at Fulton Financial Corporation in Lancaster PA.

Charlotte uses her coaching skills within CPG to work with clients on executive and leadership development. Coaching services help support strategic planning goals and talent development for succession planning.

On the operational side, Charlotte and the CPG Team focus on helping banks and credit unions improve operational efficiency and the client experience. Charlotte works with leaders across the organization to assess, modify, develop, and implement strategies to simplify complex products and workflows through process optimization and digital transformation. Charlotte’s experience and work includes commercial, consumer and mortgage loan origination digital implementation, client experience onboarding enhancements, branch and back-office workflow and process optimization, branch and back office acquisition integration, cash management product and support simplification, and project management for strategic plan strategy implementation.

Charlotte can be reached via email or 717-471-8785.

Eileen Sullivan

Marketing Manager

202-337-7870

esullivan@capitalperform.com

Eileen is responsible developing, implementing and executing strategic marketing plans in order to attract potential clients and retain and inform existing clients. She is also responsible for design, layout and production for a wide variety of assignments such as print collateral, client product deliverables, and web design and maintenance.

Eileen has more than 25 years of design, marketing and advertising experience. Before joining CPG, she worked as a freelance designer for firms ranging from advertising agencies, marketing communications firms and non-profit associations. Prior to that she was the New Media Director for Bloom & Mertz, Washington, DC and Art Director at Griffin & Company, Inc. She has also held art director positions with Ketchum Advertising, New York and Avance Design, New York.

Eileen is a graduate of the University of Maryland with a bachelor’s degree in Advertising and Design. She also holds a certificate in Interactive Multimedia/New Media from the George Washington University.

Meet The Team

Mary Beth Sullivan

Claude A. Hanley

Mark Gibson

Rolland D. Johannsen

Eileen Sullivan

Emma Metzler

Ally Akins

Trevor Fox

Mason Trunnell

Charlotte Anderson

Mary Kay Schneider

Christina Michelle Bailey

Ev Phipps

Consulting Partners

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For More Information About Services

Mason Trunnell

Emma Metzler

Christina Michelle Bailey

Trevor Fox

Mary Kay Schneider

Mark Gibson

Ev Phipps

Rolland D. Johannsen

Claude A. Hanley

Mary Beth Sullivan

Joy Weller

Ally Akins

Shama Patel

Charlotte Anderson

Eileen Sullivan