ABA Bank Marketing
by Rolland Johannsen
Over the past few months most banks have adapted well to an environment that nobody expected and for which few, if any, were prepared. Most affected by the changes: the retail side of the business.
Many banks have restricted or eliminated branch lobby access and beefed up drive-through capabilities, expanded remote and digital access, adjusted policies to increase mobile deposit and debit card limits, installed more flexible approaches to penalty fees and payment requirements, facilitated small business access to government programs, developed remote working practices and installed many other solutions—both large and small—to serve their customers, protect their employees and maintain their market positions.
As communities and the economy lurch toward some semblance of “normal,” the question confronting most bank executives is whether to return to the status quo ante pandemic or adopt lessons learned to make fundamental changes to the organization’s strategies, operating principles and business models.
Some of these lessons are obvious and reflect trends already underway. The best example may be increased use of digital delivery channels. In fact, a number of banks have reported increases in online activity of 50 percent and beyond.
Read the rest of Rolland’s article on ABA Bank Marketing.
