At Capital Performance Group, our Sales and Marketing practice helps banks integrate their traditional brand marketing with Performance Marketing, a collaborative, data-driven approach that connects marketing activity directly to revenue growth.
Whether you’re aiming to increase customer acquisition, grow deposits, or support a new product launch, performance marketing ensures every campaign is intentional, measurable, and continuously optimized.
What Is Performance Marketing?
Generally, “Performance Marketing” has the following attributes:
- Results Driven: Designed to assist sales team to reach a specific revenue growth objective
- Collaborative: Sales, Product and Marketing teams work together to re-engineer the lead generation and conversion process, clarifying responsibilities and holding everyone accountable
- Measurable: Goals, KPIs, tracking and reporting are all worked out before the program is launched, and a lead conversion funnel is established
- Continuously Improving: Sales results and funnel conversion are reviewed at least weekly by the sales and marketing teams, tests are conducted, adjustments are made to media mix, sales efforts, and other aspects of the lead conversion funnel.
Why is Performance Marketing Critical to Banks?
Performance marketing enables banks to prove the impact of marketing on revenue, improve efficiency across channels and campaigns, create tighter alignment between marketing and sales, and adapt quickly to market shifts and customer behavior.
| Program Element | Brand Marketing | Performance Marketing |
|---|---|---|
| Primary Objective | Maximize long-term brand equity | Maximize short-term revenue by new customer growth and relationship deepening |
| Critical Success Factors | Brand strategy, Design, Communication consistency | Digital and Direct response, Data analytics, Rapid testing, Effective measurement |
At CPG, we don’t just advise—we help you build and run performance marketing programs that work. Our team integrates with yours to create a continuous loop of performance optimization that aligns efforts and drives sustained results. Contact us to learn more.
