Local bankers and bank marketers, like most Americans, have been scrambling to keep up with the ever-changing nature of the pandemic and its effects on our businesses and communities.  Reacting to each new announcement or economic impact has become, for many, almost a full-time job. It shouldn’t be. While immediate and effective crisis response is paramount today, leadership means also never losing focus on what matters for success over the long term. By leading in the moment while also staying true to your mission and strategy, your institution will emerge stronger on the other side of this crisis.

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