Lack of expertise, data privacy and ethical concerns are inhibiting adoption.
The ABA’s most recent survey on sales and marketing technology drills into the topic of artificial intelligence, exploring current and future usage. While most banks have yet to deploy AI-powered marketing technologies, bank marketers emphasized the primary use cases for AI are numerous, and identified which will have the most impact on their banks. Finally, they spoke about the biggest barriers to adoption.
In short, while marketing AI is ‘gone today’ for most banks, this survey suggests it will absolutely be ‘here tomorrow,’ and making a significant impact on efficiency, productivity and customer satisfaction.
