Bank Marketers Agree – Digital Domination is Here to Stay
This webinar covers the ABA marketing budget survey conducted last fall, and highlights the prevalence of digital marketing in the budgeting process.
Banks of all sizes are learning that digital marketing is more efficient, measurable and just as effective as traditional marketing alone. This webinar will cover the ABA marketing budget survey conducted last fall, and highlight the prevalence of digital marketing in the budgeting process. Review the slides used during the webinar on 5/24 here (LINK HERE) to discover why bank marketers feel confident in shifting budget dollars to categories such as search, social and display advertising and learn what bank marketers mean by ‘greatest return’, and which programs have yielded the best results.
Discussion Highlights
- Better explain the value of digital marketing to leadership
- Prioritize digital marketing for future campaigns across all lines of business
- Reframe the view of marketing as a revenue unit instead of a support unit
- Begin to track and measure success of marketing through demonstrable revenue and sales growth
Speakers
- Mark Gibson, Senior Consulting Associate, Capital Performance Group
- Gianna Porter, AVP, Digital Experience Manager, Machias Savings
- Shelley Regin, Senior Vice President, Marketing, Country Bank
- Mark Greenhaw, Senior Director, Marketing Strategy – Retail, Lending & Payments, American Bankers Association (moderator)
Webinar, May 24, 2022, CFMP, CPE Credits
