New Study: How Smart Spend Fuels Growth for Small and Midsize Banks

Capital Performance Group’s latest research, featured in The Financial Brand, reveals that banks investing strategically in marketing are seeing measurable gains in loan origination and deposit growth.

Key Findings:

  • Institutions allocating even a modest share of expenses to marketing are outperforming peers in key growth metrics.
  • Community banks and credit unions with targeted marketing strategies are successfully competing with larger players.
  • The return on marketing spend is clear: growth in core customer relationships.

What This Means for You

Marketing is more than messaging. It’s a growth engine. Our findings help bank leaders rethink their marketing strategies with data-backed insights that support stronger results.

👉 Read the Full Article in The Financial Brand
👉 Talk to Our Team About Your Marketing Strategy