Four key bank marketing trends for 2023

Bank marketers thought they could catch their breath once the pandemic settled down. They were wrong! Accelerating consumer behavior changes, rapidly expanding digital marketing capabilities and regulatory shifts are combining to make 2023 even more interesting and demanding than the past several years. Let’s take a look at four critical trends that will have a major impact:

1. Bye-bye cookies
2. The battle for deposits
3. Driving sales to the digital channel
4. Keeping up with regulators

Drill down on these four, and find more insights from CPG’s Mark Gibson — read the full article on ABA Bank Marketing.