Technology continues to reshape bank marketing, but the tools at the center of modern marketing operations remain familiar: CRM systems and marketing automation platforms.
In a new article for ABA Banking Journal, CPG’s Sammy Fiorino examines recent ABA survey findings on bank marketing technology adoption, impact and comfort levels. The data show that while AI-powered tools are gaining momentum, CRM and marketing automation continue to serve as the foundation for customer engagement, campaign execution and scalable marketing operations.
The article also highlights the growing importance of marketing analytics and data platforms as banks work to turn customer and campaign data into actionable insights. For community banks, the opportunity is not only to invest in the right technology, but to use these platforms more strategically to improve targeting, personalize outreach, measure performance and drive stronger business outcomes.
Read the article on ABA Banking Journal. Contact Sammy Fiorino for more insights and visit out Marketing and Sales practice area to learn more about how we help our clients improve their marketing operations.
