Marketing Strategy

CPG enables clients to go to market with superior knowledge, identify the best opportunities for their businesses, and use data effectively to make decisions that improve results. We use our industry expertise and knowledge to design and develop comprehensive marketing programs that show a true understanding of customer needs, market dynamics, and the competitive environment.

Our Services

  • Value Proposition & Brand Development
  • Segmentation & Lead Generation Services
  • Market & Competitor Analytics
  • Customer Analytics
  • Product Development & Testing
  • Proprietary Market Research
  • Integrated Marketing Communications Programs

For more information, please contact Mary Beth Sullivan, Managing Partner, 202-337-7872.

“Strategy is about focus. Execution is about accountability, Get both right, and you win.”

Mary Beth Sullivan
Managing Partner, Capital Performance Group