Articles, Speeches & Events

Upcoming Events

Claude Hanley presents "Getting Big Results from Small Data Analytics" at the ABA CFO Exchange on September 20th.

Mary Beth Sullivan presents "Meet the ROI Challenge Head On" and "Building a Data-Driven Marketing Organization" at the NEFMA Fall Conference on October 14th.


CPG's July/August Wire Newsletter
This issue contains articles on leveraging digital advertising, recent product offerings for millennials, second quarter earnings, and trends in fines and penalties.

Is Size an Advantage? Not Always, Our Ranking of Regional Banks Shows
American Banker, by Andy Peters, featuring Kevin Halsey, July 26, 2016.

Leveraging Digital Advertising
BAI Banking Strategies, by Mark Gibson, July 5, 2016

CPG's May/June Wire Newsletter
This issue contains articles on the nation's best banks, retail distribution, lessons from high performing banks, and improving brand preference.

How Bankers Can Address Growing Budgeting Headaches
American Banker, by Jackie Stewart, featuring Claude Hanley, June 8, 2016 (subscription required)

Fighting the Talent Battle in Bank Marketing
BAI Banking Strategies Executive Report, by Mark Gibson, May 2016.

Lessons from the Top Performing Banks
American Banker's BankThink, by Mary Beth Sullivan, June 1, 2016.

Why Midsize Banks Rule Right Now
CPG analyzed the top performing midsize banks for American Banker. Story Alan Kline, analysis by Kevin Halsey and Ben Ringwood, May 26, 2016.

The Financial Brand Forum 2016
Mary Beth Sullivan and Mark Gibson presented "The C-Suite-Savvy Marketing Plan" on May 17, 2016.

Pennsylvania Bankers Annual Convention
Mary Beth Sullivan presented "Leadership Lessons from Top Performing Banks" on May 12, 2016.

Fighting the Talent Battle in Bank Marketing (pdf)
BAI Banking Strategies Executive Report "Marketing's New Horizon", May 2016, by Mark Gibson. (web link)

Building a C-Suite Savvy Digital Marketing Plan
The Financial Brand, May 2, 2016, by Mark Gibson.

CPG's March/April Wire Newsletter
This issue contains articles on the top performing banks of 2015, leveraging small data, trends in regulatory fines & penalties, and marketing ROI.

Please contact us if you would like to request a speaker for an upcoming event.

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